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This certificate in Business Research Methods is a niche doctoral-level, graduate program for senior researchers in the "insights industry". It is designed for any working professional with significant training and experience in planning, designing, conducting, and analyzing research studies and applying research skills to solve complex business problems. 

Course credits earned from this certificate may be applied to a full Ph.D. in Business Administration at ²ÝÁñÊÓƵ State.

This post-master's certificate will allow you to be proficient in:

• Comprehensive understanding of various research designs, encompassing ethical considerations.
• Development of a research strategy aligned with research questions.
• Execution of research studies employing diverse methods, such as surveys, experiments, archival research, and qualitative approaches.
• Application of suitable statistical techniques for effective data analysis, including univariate, multivariate, qualitative, and latent construct modeling.
• Interpretation of research findings and formulation of business implications based on the obtained outcomes.
• Acquisition of practical skills in commonly used software packages, including SAS, SPSS, NVIVO, and SmartPLS.