Get Promoted and Published at ²ÝÁñÊÓƵ

²ÝÁñÊÓƵ’s student media has many no-cost or low-cost solutions to your publicity challenges. 

  • Like any newspaper, there is no way to guarantee coverage - but there are ways to better your chances. Remember that the students are running the paper and appreciate being asked directly rather than going through their advisor. We always recommend the "shotgun" method - use as many of these approaches as you feel comfortable:

    • If you have not yet appointed a PR or media person for your group, do so. Send out two releases for every event or activity you wish coverage of. The first release called an advance, should go out 10 days to 2 weeks before the event. The second should go out after the event—let us know how successful it was! Send us photos if you can. The sample press release you can use as a template.

    • Advertising, unlike editorial, is guaranteed, and all departments get a reduced rate. Look at our online media kit for advertising options.

    • E-mail is always read by the staff. Email for each staffer is included in the Staff Box in the opinion section which is in every issue. You can also send a press release to the editorial board by sending it to The Sentinel.

    • A phone call is the next best thing to a personal visit. The newspaper’s main number is 470-528-6470. Depending on your issue, activity, or event, ask for the Features, News, or Viewpoints (opinion, commentary) editors. Keep in mind that this is a student office—you may have to leave a message.

    • If you can catch them in their office, that’s a great way. The offices are in the Carmichael Student Center on the ²ÝÁñÊÓƵ Campus, Room 162B. Just remember that they are students like you—busy!

    • Don’t forget our other student media. ²ÝÁñÊÓƵ’s student lifestyle magazine, The Peak, publishes monthly. You can call them at 470-578-6470. 

      Owl Radio would also be happy to promote your event: 

    • Owl Radio Underwriting

    If you need further assistance, contact the Adviser for Student Media by email or call 470-578-2720. Please keep in mind that the advisor may not dictate coverage.

    • Give the publication advance notice—at least a week, more if possible.
    • Talk to the staff in person. And make sure you're talking to the right person—don’t give a story idea to an ad rep—or an ad to a reporter!
    • Don’t talk down to the students or tell them what they should do.
    • If it’s after the event, send the publication photos and information.
  • Not if you are part of the activity or event—that would be a conflict of interest. But you can send us a press release. If you have not yet appointed a PR or media person for your group, do so. Send out two releases for every event or activity you wish coverage of. The first release called an advance, should go out 10 days to 2 weeks BEFORE the event. The second should go out after the event—let us know how successful it was! Send us photos if you can. 

  • FREE ADS: Student groups and ²ÝÁñÊÓƵ offices receive one free ad per semester! Use The Sentinel online  (housed in OwlLife; you will need to log in with your NetID).

    PAID ADS: Offices and departments at ²ÝÁñÊÓƵ pay a lower rate (our University Affiliated Rate), and student groups are the lowest. Check out our media kit and contact the ²ÝÁñÊÓƵSM advertising manager below.

    email
  • Sorry, department and student group ads are already heavily discounted - but we will extend your deadline.
  • We’ll give you a free ad - just follow our guidelines - contact ²ÝÁñÊÓƵSM at 470-578-6470. And maybe your group is newsworthy. .
  • Sure, can.  It's in OwlLife, so be prepared to log in.