KENNESAW, Ga. | Dec 1, 2024
SUPPORTING YOUR SUCCESS
Strengthening Leadership Through Peer Groups
Growing as a leader in a family business requires more than just honing your leadership skills—it demands a strategic approach to navigating the unique challenges of balancing business and family dynamics.
For family business leaders, finding a trusted network of peers can be transformative, fostering both personal and professional growth. These connections not only provide fresh perspectives but also encourage accountability—helping leaders stay focused on long-term goals while making informed decisions that benefit both their business and their family.
One of the most impactful ways to build this kind of support system is by joining a peer group. Peer groups bring together leaders in similar stages of their family business journey to share experiences, challenges, and strategies. These groups create a safe, confidential environment where members can learn from diverse perspectives, gain practical insights, and build lasting relationships with people who truly understand their world.
The Family Enterprise Center at ²ÝÁñÊÓƵ is launching peer groups beginning January 2025. Whether you're leading the business, preparing to step into leadership, or transitioning to a legacy role, peer groups are tailored to support you at every stage of your journey.
As you look ahead to the new year, consider how this unique growth opportunity can help strengthen your leadership and your business. We're here to support family business leaders like you because we believe that strong roots create the foundation for lasting legacies.
²ÝÁñÊÓƵ by January 10, 2025, to be considered for the next group! Seating is limited and on a first-come, first-served basis.
Designed for current CEOs, Presidents, or senior executives leading the family business, the Now Generation Leaders Peer Group is ideal for those responsible for guiding the long-term vision of the business and navigating complex leadership dynamics.
Emerging Leaders Peer Group focuses on next-generation family members being prepared for leadership roles or currently transitioning into management. This group will focus on leadership development, succession preparation, and next-gen challenges.
Retired leaders continue to play an integral role in providing strategic guidance and maintaining family legacy. The Legacy Leaders Peer Group will focus on legacy-building, family harmony, and best practices for mentoring and advising the next generation.
ROOTS | INSIGHTS FOR GROWING FAMILY BUSINESSES
Clarify and Communicate Early
Leading a family business requires a clear vision not only for growth but also for the culture that will guide your organization through opportunities and challenges. For emerging family businesses, one of the most important steps is defining and consistently communicating company culture. A strong, cohesive culture shapes how family members collaborate, sets the tone for employee engagement, and strengthens relationships with customers and partners.
The foundation of culture beings with identifying the core values that reflect your family’s identity and the principles that have guided your business from the start. Values such as integrity, innovation, and collaboration serve as cultural pillars for decision-making and behavior across the organization. By explicitly naming and regularly discussing these values, you can create a shared framework that anchors the business in purpose and vision.
Communication remains key to embedding culture effectively—and it happens through both formal and informal channels. Use team meetings to revisit core values, celebrate stories of how these values have influenced decisions, and encourage employees to share how they see the culture in action. But communication doesn't stop at meetings. Leading by example is essential; as family business leaders, your actions set the standard for what your culture truly represents.
Equally important is fostering open feedback. Family businesses are inherently dynamic, and as they evolve, so too can the culture. Create spaces where employees feel safe sharing their perspectives and ideas. This inclusivity ensures your culture remains adaptable and reflective of both the family's vision and the broader team's contributions.
In today's fast-paced and interconnected business world, culture is not static—it's a living part of your organization that requires intentionality, responsiveness, and reinforcement. By prioritizing the clarification and communication of your company culture, you equip your family business with a strong foundation for unity, resilience, and growth in 2025 and beyond.
LEGACIES | INSIGHTS FOR ESTABLISHED FAMILY BUSINESSES
When Connection is the Culture
Long-standing family businesses face the challenge of balancing tradition with innovation. One of the key pillars of success for these businesses is connection—a value that strengthens relationships within the family, fosters trust with employees, and builds loyalty among customers. This commitment to connection ensures smooth operations, a shared vision, and long-term sustainability, even as businesses evolve across generations.
Consider , the iconic pharmacy chain founded by Charles R. Walgreen Sr. in 1901. Over the decades, the Walgreen family cultivated deep connections with the communities they served. By prioritizing relationships with local pharmacists and customers, Walgreens expanded rapidly, growing into a trusted healthcare provider with more than 9,000 locations worldwide. Their focus on staying connected to local needs allowed the company to retain its identity while achieving global success.
Another example is , whose origins date back to 1886 with founder John Stith Pemberton. Over generations, Pemberton and Candler families nurtured close partnerships with bottlers and distributors, ensuring the company's global reach remained grounded in personal relationships. Their commitment to quality and innovation—combined with their ability to adapt—has made Coca-Cola a household name and one of the world's most recognized brands.
is another renowned family-owned business that has thrived for over a century, largely due to its emphasis on employee connection as a core element of its culture. Under the leadership of fourth-generation CEO Colleen Wegman, the company prioritizes respect, teamwork, and a commitment to service excellence. Colleen Wegman has championed employee development and leadership programs that create opportunities for growth while maintaining a focus on the family-oriented values that have defined the business for generations. By integrating connection into the fabric of its culture, Wegmans has created an environment where employees are motivated and loyal, driving the company’s sustained growth.
In 2025, connection remains a cornerstone of culture for successful family businesses. It strengthens collaborations, preserves core values, and builds resilience in the face of change. For family business leaders, fostering these connections—with employees, customers, and partners—is essential for creating a culture that endures for generations to come.
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